Ely Place Partners appoints Richard Farr as Senior Adviser

Ely Place Partners
 June 2026

Richard Farr has joined Ely Place Partners as a Senior Adviser.

Richard has more than 30 years’ experience advising pension schemes, sponsors, insurers and institutional investors on complex funding, restructuring and capital allocation decisions. He comes on board to support Ely Place in assisting UK pension funds on the disposal of private equity, infrastructure, and credit assets.

Richard has held senior roles including Partner and Head of Pensions at PwC, Swiss Re and BDO, and was most recently managing director at Cardano Advisory, operating at the intersection of long-dated liabilities and illiquid assets. Having advised a range of pension funds on numerous stakeholder-sensitive transactions, he brings deep institutional insight to Ely Place.

Richard said “I’m hugely excited about joining Ely Place Partners. The combination of fundraising, secondaries, and GP advisory gives a much deeper perspective on how capital is moving and where opportunities are emerging. I understand how institutional investors think, what drives their decisions, and how to position strategies in a way that resonates. I can leverage this experience while contributing meaningfully to both managers and investors at a critical point in the process.”

Daniel Roddick, Ely Place’s Founder, said: “Richard’s experience working with pension funds and institutional investors is highly complementary to our existing capabilities. As demand for liquidity solutions continues to grow, his insight and relationships will be invaluable to our clients.”

About Ely Place Partners

Ely Place is a specialist adviser in alternative assets. It assists private equity, credit, infrastructure and venture GPs to raise capital from institutional investors, and acts as a specialist adviser on secondary and co-investment transactions.