Prospect is our dedicated business service to assist our clients identify the relevant LP universe
Our investor mapping and qualification service provides detailed, actionable intel on LPs, reducing the trial-and-error involved in investor outreach and streamlining fundraising
We provide granular insights into the most compatible LPs, enabling you to act with precision, prioritise resources effectively, and maximise your conversion rate
We work closely with clients to identify and define LP engagement needs and tailor each project to these
Our investor qualification work leverages our experience and networks built over decades in private markets. We survey the LP universe and identify the highest-priority investors for each of our clients
We speak directly to LPs about their allocation plans and provide clients with detailed intel and recommendations for next steps in their outreach process
These projects allow our clients to focus fundraising efforts on a curated list of qualified LPs with the confidence that these are the highest-priority targets

Prospect comprehensively screens the investor universe to create a long list of potential investors
We then review each of the LPs on the long list to filter out unsuitable investors to create a shortlist of high-priority, qualified LPs
Deliverable: Collated report summarising the investment approaches of each shortlisted LP and why they are a high-priority target
Timeline: from two weeks

Following the qualification stage, Prospect reaches out to shortlisted LPs, interviewing investors about their appetite and allocation plans for niche private markets strategies informed by the approach of our clients
Conversations cover an overview of private markets allocations, the investors’ view on different private markets investment strategies, and the due diligence process and key criteria managers must meet to progress past an initial call
Deliverable: Detailed reports on each investor, covering appetite, due diligence process, key contacts, and background information, as well as providing recommendations for the next steps in the outreach process in each case
Timeline: from four weeks

Fundraising support

Leverage Prospect’s LP mapping, qualification and outreach services to complement your fundraising efforts.

Identify co-investors

Prospect can support deael-by-deal managers in pinpointing the most suitable LPs for investments.

Pinpoint key LPs backing first-time funds to accelerate the fundraising process and build relationships for fututre fund vintages.

Make best use of your time at events by using Prospect to screen attendees and identify key people from the most relevant LPs.